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“Ethnographic interviews were conducted with 28
pit bull ªownersº to explore the sociological experience of having a dog with a negative image. Results
indicate that the vast majority of respondents felt
that these dogs were stigmatized because of their
breed. Respondents made this conclusion because
friends, family, and strangers were apprehensive in the presence of their dogs and because they
made accusations about the breed’s viciousness and
lack of predictability. In the face of this stigma,
respondents resorted to using a variety of interactional strategies to lessen the impact of this perception or prevent it from occurring.”

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https://www.animalsandsociety.org/assets/library/405_s812.pdf 

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